Ethels at 250, Bayfield Wisconsin

thel Olson was born October 17, 1913, in Winnipeg, the daughter of Swedish immigrants who came to North America because they heard "the streets were paved with gold." A young Ethel

Her parents Olga and Edwin moved their family (including Ethel and brother Eddie) to Superior when Ethel was four years old. A young Ethel

She grew up to be a beautiful young lady who was both prom queen (Central High School 1930) and homecoming queen (Superior State Teachers College 1933). She was a teacher, a wife to her sweetheart Roland "Whitey" Amundson, mother, grandma, and a great friend. She was also a wonderful hostess who loved to entertain, and we wish to continue her spirit of hospitality here. Ethel's daughter and son-in-law, Sally and Bill Heytens, welcome both our neighbors and our visitors to Bayfield's newest dining establishment!
An older Ethel

Ethel's favorite pastimes included travel and vacationing: Whitey use to say she had gasoline in her veins! In later years she and her group of friends called themselves "The Roadrunners" because they were always on the go (look for her official Roadrunners pin in the Ethel display case). Our photo bulletin board includes pictures of friends and neighbors enjoying themselves on vacation - please bring us a snapshot of you and your family to add to the collection!

uring the summer of 1968 Sally Amundson and Bill Heytens met at the street dance at the Iron River Blueberry Festival. We dated…ate lots of pizza together…fell in love… got married (as everyone did in those days). We lived in Superior - worked and raised three wonderful children - and generally lived a responsible life. Everything changed in 2002 when we sold our businesses and our house and hit the road (literally) for three years. We drove 75,000 miles - visited all 50 states - and explored our family roots in Belgium and Scandinavia. We went off the beaten path to seek out charming villages and scenic byways, Presidential libraries and rural distilleries, National Parks and great pizza restaurants. One of our last road trips was the drive around Lake Superior. When the time came to get back to work, we considered moving far away and starting over. But nothing felt quite right until we fell in love with a small town on Lake Superior just 80 miles from home - BAYFIELD. So - what to do there?? In February, 2005, we were vacationing on the island of St. Martin. Near Orient Beach we found a wonderful pizza restaurant - run by men from France, Morocco, and Algeria - serving pizza to mostly American visitors! It was there we realized that our favorite food would be the focus of our new business and new life in Bayfield. Upon returning home, we purchased the historic Stark Store and spent the next year renovating, adding on, and turning the building into a great place for people to share a meal with family and friends. We opened for business May 24, 2006, and we've been welcoming guests ever since! Whether you visit in the springtime - mid summer - or during the beautiful fall season - we invite you to join us at Ethel's at 250.

We followed our dreams and are now living and working in Bayfield. We encourage all of you to go where your dreams lead you… think outside the box…take your own journey. You'll be glad you did! And as the sign in our restaurant so aptly reminds us: